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The 4-10-150 Rule

The 4-10-150 Rule

I recently learned about this intriguing thing called the 4-10-150 rule as I was considering how social marketing impacts apartment living and renting. I know at least a little bit about social marketing, so I was surprised that I hadn’t heard of this phenomenon. I also know

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The Zipper Merge

The Zipper Merge

You’re probably thinking that the so-called “Zipper Merge” of latent television commercial fame isn’t exactly a rental or leasing topic. You’re probably right about that. But I justify my selection with the thinking that those of us exercising our apartment living option as human beings are also

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Welcome to rentopiablog!

Welcome to rentopiablog!

Welcome to rentopiablog — the blog that’s reframing the conversation about renting, leasing, and apartment living. Here, you’ll find everything from tricks of the trade to the dos and don’ts of apartment living, news and notes of interest in the industry, and everything in between. BIOKO.ORG/DATA/ Here’s

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